What type of video is your business missing?

Types of videos that every business can use

Perhaps you’ve only thought of using video to promote your products or services? If so, you’re missing a trick or two!

What are some of the other ways you can use video, and to what purpose?

Bring employee onboarding to life

First impressions count! As your new recruit embarks on their onboarding journey, it’s a great time to share important information in engaging and memorable ways that far outlast a dry, by-rote introduction to the company and check list of must-know dos, don’ts, and processes. Videos can streamline the whole onboarding process, saving time and effort, and ensure a consistent experience across all new employees.

Consider:

• A warm and friendly ‘welcome on board’ message from the CEO
• A quick overview of the business, it’s offices, people and products or solutions, and significant customers
• A guide to the company’s everyday workplace values, and what’s acceptable and encouraged in the workplace, and what’s not
• An introduction to the social and cultural activities of the business, including ‘bring your dog to work’ days, charity days and other initiatives
• And once they’re ready, training videos on everything they need to know about the products and solutions they will be involved with using, selling, demonstrating, supporting and more

Use:

• Internally

Leverage customer feedback and stories

Nothing is more compelling or reassuring to prospects interested in engaging with your business than proof that you are good at what you do – from the perspective of your customers.

Whether it’s a collection of positive comments or statements about a product from a range of customers, or a dive into a single customer’s business problems, and how you saved the day for them – firsthand evidence is worth its weight in gold to your business when you’re looking to build trust.

Consider:

• Video case studies focusing on the story of one customer’s problems, the solution you provided and the successful outcomes
• A collection of customer endorsements around a common theme (this could be the same product, solution, gains in efficiency, etc.)

Use:

• On your website
• On social media
• Your YouTube channel

Meet the team

Allow prospective customers to get to know your business better with a series of individual one-to-two-minute videos featuring key members of your leadership team talking about their roles, their passions and interests.

Consider:

• An interview style video aimed at positioning someone as a business- or thought-leader
• A CV style video (but short!) covering role, skills and extending a personal invitation to connect

Use:

• On your website
• On social media
• Your YouTube channel

Social sharing videos

Support your brand personality and company culture with videos on social media platforms featuring team events, from sports to fund raising, to sustainability and ethical resourcing stories! Not only does it help position you as a great company to support as a customer but attracts new employees with shared values.

Consider:

• Presenting your sustainability story, from electric vehicles to voluntary beach or park clean ups, and recycling initiatives, sustainable products and processes (and this is a great one to go on your website too!)
• Showcasing fundraising or recording breaking initiatives demonstrating team unity, fun and workplace happiness

Use:

• On your website
• On social media
• Your YouTube channel

How does that produce, solution or service work again?

If you sell products or provide solutions that are complex to explain, you’re probably missing the opportunity to convert the undecided. So – simplify the concepts using a product video. By combining animation, voice overs and graphics, you can usually show (how it all works) and tell (what the benefits are), far more effectively!

Consider:

• Demonstrating a product in action and the successful outcome – speed it up if it‘s too slow in real time
• Stepping through a detailed process that would be slow to explain

Use:

• On your website
• On social media
• Your YouTube channel

Our history, or about us

Bring the magic of your brand to life with an about us video. Share an interesting heritage, memorable moments and faces, triumphs, values and plans for the future. Give your business a personality and establish a position of trust with viewers.

Consider:

• A profile of the history of your business that demonstrates creativity, longevity, integrity, innovation or service
• A timeline of a product or process from day one until now

Use:

• On your website
• On social media
• Your YouTube channel

Explainer videos

Designed to earn consumer trust, how-to videos position you as experts willing to share knowledge and expertise for their benefit – without an off putting hard sell approach.

Consider:

• An ongoing series of tips and tricks videos to help people solve specific problems, save money or time

Use:

• On your website
• On social media
• Your YouTube channel

Live events

Whether you’re a keynote speaker at an event, running a webinar with a panel of illustrious guests, or doing a regular podcast – record it! With some production values applied, the finished videos can provide a great way to create customer awareness of the breadth and depth of your business and capabilities. And build out your library of digital assets.

Consider:

• A video of a high-value webinar with well-known guests
• Capturing events that you can use to spearhead larger campaign or promote events

Use:

• On your website
• On social media
• Your YouTube channel

But wait, there’s more

Whether it’s an ‘in the moment’ event (for example, a prize giving), an outstanding sales presentation that can be shared with other prospects or used as a benchmark for newer salespeople, or a teaser for a social media campaign, video helps you to communicate, grow, educate, engage and build a loyal customer base.

And best of all, they give your business and brand a competitive edge.