How you ran the perfect event without tears, tantrums, or trepidation

Congratulations, you’ve just run the most amazing event ever.

It was so interesting, well-organised, and engaging that you received fabulous feedback from attendees and peers. And you quite rightly basked in the warm afterglow of success for weeks afterwards. Best of all, you now have an eager audience and highly-rated participants queuing to be part of the next one.

But we know the truth. Behind the scenes, your seamless and seemingly effortless event was hard work. You had a vision – and you put in a lot of time, thought, planning, and effort to turn it into reality.

So, what do you know about running a great event that so many other event organisers don’t? Why do they end up frustrated, stressed and shouty – unsure how to get what they want, while you’re calm, collected and confident?

What’s your winning approach when it comes to events?

1. You put your audience first. And worked backwards from there.

You prioritised the needs and expectations of your target audience. So, first, you decided what you wanted them to get out of your event. Only then did you look for the speakers and content that could deliver and support that outcome while delighting and engaging your audience.

This approach also made it easier for your speakers. They knew who they’d be speaking to and what mattered to and resonated with the audience so that they could tailor their content for maximum impact. They felt great about the spot-on value they delivered and loved the rave reviews they got.

The outcome? A happy audience and happy speakers. It was a win-win!  

2. Your branding was masterful and unmistakable.

There was no doubt in the minds of your attendees. This wasn’t just any old event they’d forget in a hurry, but one that reinforced your brand at every turn.

Everything at the event reflected and reinforced your brand and its attributes, from the colour-themed lighting to the stage designs, videos, presentations, booths, name tags and swag bags.

Bravo, you made your mark, and no one could miss it.

3. You prioritised interaction because a boring event is a no-no.

Now that was fun! You totally ‘got’ that sitting for hours just listening can be plain boring and even painful.

So, you made sure that you offered opportunities for your attendees to engage with the speakers, the compère, and one another, and even move about. With prizes for the best questions and lucky name tag numbers, under-the-seat mystery gifts, a great event app for real-time voting and feedback, and even some chair yoga, you smashed it.

Take a bow - there wasn’t a bored face to be seen!

4. You picked the right AV/tech partner.

You’re not one to muck around and take risks when it comes to bringing your event off without a hitch. You chose an experienced partner who knew what had to be done to make your day perfect, came up with great ideas (ones that even you hadn’t thought of), and made the impossible possible.

The audio was so sharp during the event that your audience could hear a pin drop. Your speakers were pitch-perfect (there wasn’t a squeaky microphone to be heard), the lighting was choreographed to precision, and the LED walls were terrific. Your tech team were so professional that they didn’t drop the ball once, so your event was slick and seamless.

Best of all, you knew you didn’t have to worry about a thing with them on your side. (And, of course, they were lovely to work with.)

5. You fully believe that peanuts buy monkeys.

Lastly, you were realistic about your budget and what it could buy you. Remember that terrible experience early in your career using venue-supplied AV and audio staff? They rocked up pretty much last minute and weren’t invested in making your event unforgettable (as they were just ‘part of the package’ and got paid anyway). We don’t want to go over old ground, but it wasn’t a good look, and lessons were learned.  

But enough said about that. From then on, you didn’t try to skimp on the budget; you set your standards high, and when you did have limitations, you asked your AV/audio partner for ideas to make the most of what you did have. We think you’re a pretty great event manager. And if we must say so ourselves, we’re a pretty great event partner. When you build a dream team, your events will always stand out for the right reasons. And you don’t need to go through tears, tantrums and sleepless nights to achieve perfection. Just call us.